December 2013. The “Alpen Sepp” cheese project, to which we at PROnatur24 contribute very actively, is launched. Today, a year later, Victor Hugo’s quote above has been confirmed to be significant: “There is nothing in the world that is as powerful as an idea whose time has come”. Alpen Sepp is now, along with our passion at PROnatur24, the project which we are attached to the most.